Sometimes it is the playful nature of the copy. Sometimes it is cashing in on a news story that is making headlines. Other times, it is the use of a new and quirky medium. The stream of creativity never runs dry when it comes to marketing. Even in this world of information overload, there are always those ideas that catch our attention and even go viral. Here are a few such memorable campaigns from January that hit the bullseye. 1. HealthifyMe’s campaign with Sara Ali Khan Ex