Mumbai, March 11, 2022: Winners of the National Marketing Excellence (NaME) Awards organized by industry body, Indian Business Council, were announced here on Friday night. Every year, NaME recognizes brands, agencies and individuals that have set a benchmark in the industry with their exemplary marketing campaigns. This year, brands such as OML Entertainment, Performics, Star Sports, Voot Select, HDFC ERGO, KreditBee, National Geographic and more won awards in the categories of Social Media Marketing, Sectoral Marketing, Digital Marketing, Traditional Marketing, and more. “We are elated to be awarded with these distinguished awards by Indian Business Council (IBC). At KreditBee, we have been working towards building a credit platform for unserved and underserved borrowers, leveraging a nuanced and more digital-first approach. These recognitions are a token of our hard work, and we are extremely motivated to continue our distinctive marketing efforts to resonate well with our aspirational business growth”, said Ishan Bose, CMO of KreditBee that won Best Digital Marketing Campaign – Performance – B2C and Best Affiliate Marketing (Online) – B2C.
The most prestigious awards for the evening, The Best Agency of the Year and Enterprise of the Year were bagged by OML Entertainment and Voot Viacom 18 Digital Ventures respectively. In response to the overwhelming win, Vigyeta Agrawal, Head of Marketing at Voot said, “We’re extremely stoked with our wins at NaME Awards. To see many of our campaigns excite both the consumers and the panel strengthens our belief in our brand of marketing. From Boss Meter to Voot Select Film, we focus on providing our consumers experiences that straddle the online and offline seamlessly, driving engagement and conversations. We look forward to many more such wins.”
The winners of the awards were announced after a three-month long process of filing nominations and jury assessment. Some of the top leaders in the marketing industry helmed the jury panel. "Choosing a winner from among the best of the best marketing campaigns in 2021 was definitely hard. Last year was a tough one for marketers with uncertainty that persisted as a result of the pandemic, yet the kind of creativity and ROI that a lot of these brands managed to achieve is commendable. Congratulations to all the participants and winners.", concluded Sankalp Mishra, President - Indian Business Council.
To see the full list of winners, click here.
About IBC: The Indian Business Council is an industry association represented by entities and organizations from all sectors of India Inc. that are collectively working towards developing a business ecosystem that is defined by collective growth and enhancement of ease of doing business in India. IBC is currently working in the areas of policy recommendations, market intelligence, industry networking, thought leadership, industry recognition and awards. For more details, visit www.indianbusinesscouncil.org.