Madhumita Bhattacharya
April 2023: Round-up of best marketing campaigns this month
The first month of FY 2023-24 has come and gone. Some brands stood out, making a difference in the way they created memorable campaigns....
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The Pulse of India's Business Ecosystem
Madhumita Bhattacharya
- Apr 13
- 3 min
Why Should You Participate in THRIVE 2023?
THRIVE, or The Human Resource Ideas & Voices Event (THRIVE), is an annual event organized by the Indian Business Council. 2023 is...
Madhumita Bhattacharya
- Mar 30
- 3 min
March 2023: Round-up of the best marketing campaigns this month
Year-end closing can be a pretty daunting time. With FY 2022-23 coming to an end, March is a busy time for a lot of you. That said,...
Madhumita Bhattacharya
- Mar 23
- 3 min
5 Advertising Trends to Watch Out for in 2023
2023 started with a looming recession the world over. Given the widescale layoffs in the IT and digital industry, the naysayers may not...
Madhumita Bhattacharya
- Mar 16
- 3 min
Viacom 18 Media Pvt. Ltd. declared Enterprise of the Year - 2023 at NaME Awards by IBC
White Rivers Media won the Agency of the Year Mumbai, March 12, 2023: The winners of the 4th National Marketing Excellence (NaME) Awards...
Madhumita Bhattacharya
- Mar 9
- 3 min
February 2023: Round-up of best marketing campaigns this month
The celebrated month of romance has come and gone. There were lots of activities on the marketing front in February 2023. Here’s a...
Madhumita Bhattacharya
- Feb 16
- 3 min
Celebrating Romance: Ads That Did It Well
The Day of Love, that one day when the entire world celebrates love, 14th February….we thought of finding out how and what brands have...
Madhumita Bhattacharya
- Feb 9
- 4 min
5 Controversial Ads from 2022 & the Lessons We Learnt
Advertising is all about thinking out of the box and presenting the same to the target audience. Unfortunately, sometimes the idea falls...
Madhumita Bhattacharya
- Feb 2
- 2 min
January 2023: Round-up of best marketing campaigns this month
The first month of 2023 came with lots of hope and enthusiasm. Through the thirty-one days, we lost some moments, but we won many...
Madhumita Bhattacharya
- Jan 26
- 2 min
Best Republic Day Ads
As we celebrate the 74th Republic Day today, IBC revisits the top branding campaigns from the past few years. It’s interesting to note...
Madhumita Bhattacharya
- Jan 19
- 3 min
Marketing Trends to Watch Out for in 2023
The world of marketing is evolving at the speed of light, literally! 2023 is not going to be easy for marketers. You need to be prepared...
Madhumita Bhattacharya
- Jan 12
- 3 min
Throwback 2022: 8 Memorable Events You'd Want to Revisit
Like every other year, 2022 had its fair share of ups and downs. One of the most enthusiastic changes, on a global level, was that the...
Madhumita Bhattacharya
- Jan 9
- 2 min
December 2022: Round-up of the best marketing campaigns this month
Another year gone, a few landmarks achieved, some dreams unfinished. But no worries, as long as we stay inspired, no dream is...
Madhumita Bhattacharya
- Dec 13, 2022
- 3 min
Top 10 All-time Favorite Christmas-related Marketing Campaigns
From the beginning of December, there’s music in the air, and festivity all around. Irrespective of religious beliefs and faith, people...
Madhumita Bhattacharya
- Dec 1, 2022
- 2 min
November 2022: Round-up of best marketing campaigns this month
The cold has set in. There’s the hint of chill in the air and don’t we all love this cooler, friendlier weather? This is also the perfect...
Madhumita Bhattacharya
- Nov 23, 2022
- 3 min
Children’s Day 2022: Moment Marketing Campaigns by Brands
In an earlier post in June 2022, we covered some of the iconic ads depicting moment marketing instances at their best. Today, we will...
Madhumita Bhattacharya
- Nov 16, 2022
- 3 min
Success Stories: Lux raises awareness around breast cancer by launching its soap with a lump
October is Breast Cancer Awareness month. Brands across industries come up with creative campaigns to highlight this and raise awareness...
Madhumita Bhattacharya
- Nov 10, 2022
- 4 min
6 Lessons from the Marketing Strategies of Uber and Ola
Transportation is one gamut where tech-driven habits have taken top priority in this century. Ride-hailing apps like Uber and Ola have...
Madhumita Bhattacharya
- Nov 2, 2022
- 2 min
October 2022: Round-up of best marketing campaigns this month
October in India is mostly about the festive spirit in the air with back-to-back festivals, celebrations, lights, sweets, dance, music,...
Madhumita Bhattacharya
- Oct 27, 2022
- 3 min
Memorable Indian Ads from the Last Two Decades (Part 2)
A fortnight ago, we presented ten memorable ads from the last two decades. Continuing with the list, here are another eight such...
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