Business Buzz

NoBroker Technologies declared ‘The Workplace of the Year’ at THRIVE 2023 organized by the IBC

Madhumita Bhattacharya

Aug 14, 2023
3 min

NoBroker Technologies declared ‘The Workplace of the Year’ at THRIVE 2023 organized by the IBC

Mumbai, August 10, 2023: The Human Resources Ideas & Voices Event (THRIVE) 2023 and the Digital Services Awards and Conferences (D-SERVE)...

May 2023: Round-up of best marketing campaigns this month

Madhumita Bhattacharya

Jun 8, 2023
2 min

Business Buzz

May 2023: Round-up of best marketing campaigns this month

This time, in our monthly round-up, we will feature a special section on Mother’s Day. Presenting here the round-up of the best marketing...

April 2023: Round-up of best marketing campaigns this month

Madhumita Bhattacharya

May 12, 2023
2 min

Business Buzz

April 2023: Round-up of best marketing campaigns this month

The first month of FY 2023-24 has come and gone. Some brands stood out, making a difference in the way they created memorable campaigns....

Why Should You Participate in THRIVE 2023?

Madhumita Bhattacharya

Apr 13, 2023
3 min

Business Buzz

Why Should You Participate in THRIVE 2023?

THRIVE, or The Human Resource Ideas & Voices Event (THRIVE), is an annual event organized by the Indian Business Council. 2023 is...

March 2023: Round-up of the best marketing campaigns this month

Madhumita Bhattacharya

Mar 30, 2023
3 min

Business Buzz

March 2023: Round-up of the best marketing campaigns this month

Year-end closing can be a pretty daunting time. With FY 2022-23 coming to an end, March is a busy time for a lot of you. That said,...

5 Advertising Trends to Watch Out for in 2023

Madhumita Bhattacharya

Mar 23, 2023
3 min

Business Buzz

5 Advertising Trends to Watch Out for in 2023

2023 started with a looming recession the world over. Given the widescale layoffs in the IT and digital industry, the naysayers may not...

Viacom 18 Media Pvt. Ltd. declared Enterprise of the Year - 2023 at NaME Awards by IBC

Madhumita Bhattacharya

Mar 16, 2023
3 min

Business Buzz

Viacom 18 Media Pvt. Ltd. declared Enterprise of the Year - 2023 at NaME Awards by IBC

White Rivers Media won the Agency of the Year Mumbai, March 12, 2023: The winners of the 4th National Marketing Excellence (NaME) Awards...

February 2023: Round-up of best marketing campaigns this month

Madhumita Bhattacharya

Mar 9, 2023
3 min

Business Buzz

February 2023: Round-up of best marketing campaigns this month

The celebrated month of romance has come and gone. There were lots of activities on the marketing front in February 2023. Here’s a...

Celebrating Romance: Ads That Did It Well

Madhumita Bhattacharya

Feb 16, 2023
3 min

Business Buzz

Celebrating Romance: Ads That Did It Well

The Day of Love, that one day when the entire world celebrates love, 14th February….we thought of finding out how and what brands have...

5 Controversial Ads from 2022 & the Lessons We Learnt

Madhumita Bhattacharya

Feb 9, 2023
4 min

Business Buzz

5 Controversial Ads from 2022 & the Lessons We Learnt

Advertising is all about thinking out of the box and presenting the same to the target audience. Unfortunately, sometimes the idea falls...

January 2023: Round-up of best marketing campaigns this month

Madhumita Bhattacharya

Feb 2, 2023
2 min

Business Buzz

January 2023: Round-up of best marketing campaigns this month

The first month of 2023 came with lots of hope and enthusiasm. Through the thirty-one days, we lost some moments, but we won many...

Madhumita Bhattacharya

Jan 26, 2023
2 min

Business Buzz

Best Republic Day Ads

As we celebrate the 74th Republic Day today, IBC revisits the top branding campaigns from the past few years. It’s interesting to note...

Marketing Trends to Watch Out for in 2023

Madhumita Bhattacharya

Jan 19, 2023
3 min

Business Buzz

Marketing Trends to Watch Out for in 2023

The world of marketing is evolving at the speed of light, literally! 2023 is not going to be easy for marketers. You need to be prepared...

Throwback 2022: 8 Memorable Events You'd Want to Revisit

Madhumita Bhattacharya

Jan 12, 2023
3 min

Business Buzz

Throwback 2022: 8 Memorable Events You'd Want to Revisit

Like every other year, 2022 had its fair share of ups and downs. One of the most enthusiastic changes, on a global level, was that the...

December 2022: Round-up of the best marketing campaigns this month

Madhumita Bhattacharya

Jan 9, 2023
2 min

Business Buzz

December 2022: Round-up of the best marketing campaigns this month

Another year gone, a few landmarks achieved, some dreams unfinished. But no worries, as long as we stay inspired, no dream is...

Top 10 All-time Favorite Christmas-related Marketing Campaigns

Madhumita Bhattacharya

Dec 13, 2022
3 min

Business Buzz

Top 10 All-time Favorite Christmas-related Marketing Campaigns

From the beginning of December, there’s music in the air, and festivity all around. Irrespective of religious beliefs and faith, people...

November 2022: Round-up of best marketing campaigns this month

Madhumita Bhattacharya

Dec 1, 2022
2 min

Business Buzz

November 2022: Round-up of best marketing campaigns this month

The cold has set in. There’s the hint of chill in the air and don’t we all love this cooler, friendlier weather? This is also the perfect...

Children’s Day 2022: Moment Marketing Campaigns by Brands

Madhumita Bhattacharya

Nov 23, 2022
3 min

Business Buzz

Children’s Day 2022: Moment Marketing Campaigns by Brands

In an earlier post in June 2022, we covered some of the iconic ads depicting moment marketing instances at their best. Today, we will...

Success Stories: Lux raises awareness around breast cancer by launching its soap with a lump

Madhumita Bhattacharya

Nov 16, 2022
3 min

Business Buzz

Success Stories: Lux raises awareness around breast cancer by launching its soap with a lump

October is Breast Cancer Awareness month. Brands across industries come up with creative campaigns to highlight this and raise awareness...

6 Lessons from the Marketing Strategies of Uber and Ola

Madhumita Bhattacharya

Nov 10, 2022
4 min

Business Buzz

6 Lessons from the Marketing Strategies of Uber and Ola

Transportation is one gamut where tech-driven habits have taken top priority in this century. Ride-hailing apps like Uber and Ola have...