October in India is mostly about the festive spirit in the air with back-to-back festivals, celebrations, lights, sweets, dance, music,...

A fortnight ago, we presented ten memorable ads from the last two decades. Continuing with the list, here are another eight such...

White Rivers Media won the Digital Agency of the Year. Mumbai, October 14, 2022: The Indian Business Council (IBC) announced the winners...

What makes ads memorable? One research to answer this question found that funny ads have the highest recall factor. Followed by the...

The ninth month of 2022 is almost over now. Teacher’s Day, Hindi Diwas, Daughter’s Day, Tourism Day, and most of all, the beginning of...

Content Marketing begins with planning and strategizing. It then encompasses the creation of the content, sharing, publishing, and...

Thanks to the technological revolution, much of the marketing department’s mechanical and mundane work has become simpler with marketing...

August is that period of the year when passions and patriotism run high. This year was India’s 75th Independence celebrations and there...

As technology evolves, it is imperative to keep finding newer ways to reach out to your target audience. It is no more about the print...

The STREAM Awards 2022 was held online on 7th July 2022. The award function was preceded by a panel discussion featuring Sheveeta Hedge,...

This is the second part of the series – 10 Times Ads Went Terribly Wrong. You can check out the first one here. And, it couldn’t be...

India gets a new President this month even as the race for the next UK PM is in full swing. This is July 2022 and we have hit the last...

Advertisements are one of the most powerful weapons for a marketing team. Creatively-made ads portraying novel and out-of-box thinking...

With geographical boundaries no longer a limitation, and LinkedIn having increased reach and accessibility to professionals, learning...

June, the hottest month in India (read North India), also brings the monsoon showers in many parts of the country. Plus, there were so...

467 million social media users in a country with a population of 1.4 billion with an annual growth rate of 4.2%. On average, Indians...

Moment Marketing has been around for quite some time, but of late, brands are taking it to the next level. Moment Marketing is a smart...

"There are three reactions to a design - yes, no, and wow. The last is the one to aim for." Graphic designers are the people who make...

May...a month when the temperature in North India is at an all-time high and people are being advised to stay indoors. It is also the...

It is no surprise that the world of marketing is radically evolving. That makes our careers as marketers all the more interesting. No...